Amplify Consulting
Two ways we work

Whether the business is thirty years old or still an idea.

Consulting

For established SMEs and MSMEs

Owner-run and growing businesses that have outgrown informal ways of working.

  • Digital transformation and workflow design
  • Operations, purchasing and inventory control
  • Sales and soft-skills training
  • Statutory compliance and certification
  • Growth advisory
See consulting services →
Founder & startup support

For founders and next-generation owners

Aspiring entrepreneurs, family-business heirs, corporate innovators and early-stage startups who want an experienced partner beside them, from idea to funding to scale.

  • Support across eleven areas, from idea validation to exit planning
  • Business plans, pitch decks, financial models and SOPs built with you
  • Mentor matching and introductions to investors and partners
  • Help when you need it, for as long as you need it
See founder support →
Digital transformation

Your business doesn't need more software. It needs better systems.

We help SMEs document how work is actually done, redesign critical processes and translate them into practical digital workflows and management systems.

TODAY WITH SYSTEMS approvethis?? Paper, chats, memory Request logged Approved in flow Done to the SOP On the dashboard One flow everyone can see
The same request, before and after. Today it lives on paper, in chats and in someone's head. Mapped into a workflow, every step has an owner and shows up in reporting.

From manual work to managed workflows.

Our core niche is helping growing businesses understand, document and carry out digital transformation without losing sight of people, processes or commercial reality.

Process mapping & documentation
Digital readiness assessment
Workflow & SOP design
Technology implementation support
Management dashboards & reporting
Change adoption & staff training
Sales & soft skills

Systems create structure. People create performance.

Training built around the situations your teams actually face: selling, communicating, leading, serving customers and taking ownership.

Revenue

Sales effectiveness

Stronger prospecting, presentation, negotiation and conversion discipline, from lead to closed deal.

Managers

Communication & leadership

Managerial communication, delegation, accountability, decision-making and team motivation.

Customers

Customer service excellence

Turn every customer interaction into a structured business capability that drives retention.

Teams

Workplace capability

Soft skills tied to roles and outcomes, including time management, prioritisation and working under pressure.

Growth advisory

Growth lasts when the business can carry it.

For SMEs and MSMEs, we connect commercial ambition with the systems, people, finances and controls needed to scale.

Advisory built around the business you actually have.

Whether the priority is stronger sales, better management visibility, process discipline, digital adoption, funding or expansion, we work from the operating reality of the business.

SME / MSME growth strategy
Business model review
Budgeting, forecasting & KPIs
Competitor & market analysis
Roadmaps & milestone planning
Risk & crisis management
Funding & investor readiness
Succession & next-gen planning
GROWTH SYSTEMSPEOPLEFINANCECONTROLS WHAT CARRIES IT
Growth stands on four foundations. When one is missing, the extra load lands on the owner.
Founder & startup support

Everything a new business has to get right, with us beside you.

We work alongside founders on the real problems of building a company, in every area below, as and when the venture needs it. It is the same discipline we bring to established businesses, applied from day one.

AMPLIFY ALONGSIDE AT EVERY STAGE1IdeaDesign thinkingMarket research2ValidateCustomer interviewsMVP and pivots3BuildProduct, team, SOPsLegal and compliance4FundBusiness plan, pitchValuation and terms5ScaleGrowth strategySystems and controlsALONGSIDE AT EVERY STAGE1IdeaDesign thinkingMarket research2ValidateCustomer interviewsMVP and pivots3BuildProduct, team, SOPsLegal and compliance4FundBusiness plan, pitchValuation and terms5ScaleGrowth strategySystems and controls
Support follows the order a venture meets its problems. You can bring us in at any stage.
Where founders get stuck

Most founders learn business the expensive way.

Theory without practice

Few founders have hands-on help applying what they know to the real challenges of starting and running a company.

Gaps in essential skills

Mainstream education rarely covers entrepreneurship, so founders start without key knowledge in finance, law and sales.

A thin support ecosystem

Without mentors, peers and partners close by, good ideas stall before they become businesses.

Limited funding know-how

Many founders struggle to raise money because they don't understand how funding works or where it comes from.

Who it's for

Four kinds of founder we support.

Aspiring entrepreneurs

Graduates and professionals with an idea and the drive to build it.

Family-business heirs

The next generation taking over, ready to modernise what their parents built.

Corporate innovators

Teams inside organisations who need to think and act like founders.

Early-stage startups

Founders already running who need structure, funding and scale.

The founder's skill map

Ten disciplines every founder needs. We support all of them.

Think outside the boxIdea & innovation
Plan with precisionStrategic thinking
Concept to launchProduct development
Sell your visionMarketing & sales
Master your financesFinance management
Funding strategiesValuation & funding
Contracts & agreementsLegal & compliance
Leading by exampleLeadership
Build lasting connectionsNetworking
Unlock your potentialPersonal growth
Where we help

Eleven areas of support, from first principles to funding.

M01Foundational knowledge6 areas
  • Funding & investors. VCs, angels and bootstrapping, and what investors expect.
  • Legal knowledge. Business structure, IP, contracts and regulatory compliance.
  • Organisation structure. Hierarchical, flat and matrix models, and which fits.
  • Systems & processes. Efficient systems for operations, marketing and finance.
  • Business frameworks. Business models, competitive analysis and projections.
  • Startup culture. Agility, innovation and a healthy work environment.
M02Building your idea7 areas
  • Design thinking. A human-centred approach to solving real problems.
  • Market research. Finding profitable opportunities and validating them.
  • Idea generation & validation. Structured brainstorming tested with customers.
  • Customer empathy. User interviews and gathering useful feedback.
  • Pivot & iteration. Adapting to market feedback through an MVP.
  • Product design & development. The lifecycle from ideation to launch.
  • Product-market fit. Recognising it, and getting there.
M03Team & operations8 areas
  • Team building. Assembling complementary skills and managing talent.
  • Hiring & delegation. A recruitment process and delegation that works.
  • Mentorship & support. Building your own support network.
  • Communication & collaboration. Keeping a growing team aligned.
  • Time management. Prioritisation frameworks for founders.
  • Culture building. Engagement that drives innovation.
  • Remote teams. Managing and motivating people you rarely see.
  • Performance management. Accountability and goal achievement.
M04Marketing & sales7 areas
  • Marketing. Core principles, social media, digital and performance marketing.
  • Sales & channels. Sales techniques, channels and strategy.
  • Acquisition & retention. Winning customers and keeping them.
  • Pricing & revenue models. Pricing well and choosing how to earn.
  • Content & storytelling. Attracting, engaging and converting an audience.
  • Funnels & conversion. Finding and fixing conversion points.
  • Growth hacking. Rapid acquisition, where the industry suits it.
M05Financial management7 areas
  • Budgeting. Managing a young company's money.
  • Financial modelling. Models that project performance and guide decisions.
  • Forecasting & decisions. Using forecasts to choose well.
  • Fundraising & investor relations. Pitch preparation and lasting relationships.
  • Assets & liabilities. Managing both deliberately.
  • Reporting & KPIs. Reading financial reports and tracking health.
  • Startup valuation. Valuation methods for funding rounds.
M06Growth & strategy8 areas
  • Growth strategies. Expanding reach and sharpening competitive edge.
  • Business model innovation. Frameworks and disruptive models.
  • Product management. Roadmaps and continuous product development.
  • Competitor & market analysis. Staying current on the market.
  • Roadmap & planning. Strategic goals and milestones.
  • Scalability & sustainability. A model that grows with demand.
  • Risk & crisis management. Identifying risks and handling crises.
  • Exit strategies. Acquisition, IPO and other paths.
M07Personal growth6 areas
  • Leadership & confidence. Communication, delegation and motivation.
  • Motivation & goal setting. A growth mindset and intrinsic drive.
  • Stress & time management. A sustainable work-life balance.
  • Negotiation & decision making. Sound decisions under pressure.
  • Adaptability. Learning from setbacks and changing markets.
  • Mental health & wellbeing. Staying well through a demanding journey.
M08Documentation6 areas
  • Business plan. Vision, strategy and operating roadmap.
  • Pitch deck. Value proposition, market and projections for investors.
  • Valuation & term sheets. Creating and negotiating terms.
  • Financial projections. Revenue, expenses and profitability.
  • Legal documentation. Incorporation, IP filings and partnership agreements.
  • Operational manuals. SOPs that keep the business consistent.
M09Industry deep divesSector guidance
  • Sector guidance. Industry-specific advice for EdTech, FinTech, technology and other sectors, drawing on specialists where needed.
M10Advanced topics3 areas
  • Data & analytics. Customer insight, campaign improvement and operations.
  • AI, blockchain & Web 3.0. What emerging technology means for your industry.
  • E-commerce & retail. Online stores, logistics and digital marketing.
M11Network & resources3 areas
  • Mentor matching. Introductions to experienced founders and industry leaders suited to your venture.
  • Ecosystem & community. Finding your way around the local startup ecosystem and connecting with peers.
  • Resources & funding. A directory of tools and services, and introductions to investors.
What we build with you

The documents a fundable, well-run venture needs.

Business plan

Vision, strategy and operating roadmap.

Pitch deck

Ready for investor conversations.

Financial projections

Revenue, cost and profitability model.

Valuation & term sheet

Know your number and your terms.

Legal documentation

Incorporation, IP and partnership papers.

Operating manual

SOPs for how the business runs.

Support that grows with the business.

From the first plan to the first big hiring round, the same team stays with you. As the venture grows, our consulting practice covers what comes next: systems, compliance, operations and growth.

Talk to us about your venture
Start a conversation

Ready to amplify your business?

Tell us where your business is today, where you want it to go, and what is getting in the way. Founders: tell us about your venture and where you need help.